Pleasure Ethiopia Blog

Sustainability Report Summary

This year’s Travelife Sustainability Report reflects our ongoing commitment to responsible tourism and the values that guide us in our work. It showcases not just the steps we’ve taken to meet our sustainability goals, but the spirit of collaboration, integrity, and community that drives those efforts.

Throughout the year, we’ve actively participated in various workshops, shared our experiences with industry peers, and contributed our skills in areas where they can make a difference. These engagements often go beyond our formal responsibilities—they are driven by genuine passion and a belief in the long-term value of sustainable practices.

Many of our contributions are voluntary, and while recognition is never our aim, we’re grateful when it comes. What matters most is our role within the wider tourism family, where sustainability is built on strong relationships, especially with local communities. These communities have supported us from the beginning, and they continue to shape who we are. Giving back is not only a responsibility but a privilege—one we embrace with sincerity and respect.

This report is more than a summary of our actions; it is a reflection of our values, our gratitude, and our commitment to doing better together.

Pleasure Ethiopia Tour and Travel has garnered multiple certificates of appreciation and participation, celebrating its leadership in sustainable tourism across Ethiopia and East Africa. Key contributions include helping develop Ethiopia’s first Tourism Satellite Account, shaping the IGAD Sustainable Tourism Master Plan (2024–2034), and completing expert training in wellness tourism, geotourism, and digital export marketing. These recognitions not only honor past achievements but also reflect the company’s forward-thinking vision. Dive into the full story to see how these milestones are shaping the future of tourism in the region.

The price of an electronic tourist visa for Ethiopia has just been reduced by US$20.

The benefits of tourism and what people would gain from traveling, meeting people, learning their ways of life respecting their culture, minimizing negative environmental impacts, and supporting the economies of the local communities at different destinations to the extent of lifting them up for their survival in the rainy days.

Happy Ethiopian New Year (Enkutatash) - Melkam Adis Amet

It's fascinating to learn about the unique features of the Ethiopian calendar. The Gregorian calendar is indeed 7 years and 8 months ahead of the Ethiopian calendar, and the New Year typically falls on September 11, or September 12 in a leap year.

The Bidens macroptera, or Adey Abeba, is a beautiful symbol of the transition from the rainy season to summer and also represents the renewal associated with the new year. To name the years, the use of the four Gospels —Matthew, Mark, Luke, and John in rotation every four years is a wonderful example of how traditions and religious elements are woven into the fabric of timekeeping.

May this new year bring you joy, prosperity, and many blessings!